Native Gmail Ads launches in Adwords

Native Gmail Ads were formerly known as Gmail Sponsored Promotions (GSP) and were available in a separate platform for beta testing, however on 1st September GSP were re-launched in the Adwords platform and renamed Gmail Ads.

Alongside their announcement on the Adwords blog Google said:
“As we’ve developed Gmail ads, we’ve tested various formats to see what users find most engaging. One improvement we’ve made is to remove standard text ads from Gmail and show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience.”

For those who are new to Gmail Ads, the ad has two main components:

  • The collapsed ad that aims to blend in with your Gmail inbox.
  • Once the collapsed ad is clicked it becomes an expanded ad unit which appears as a native ad taking over the full screen of the users’ inbox. In the expanded ad you can recreate your landing page, include videos, drive newsletter sign ups, add CTA buttons or use a multi-product format to link to individual products.

Article Ads2

Image source: Adwords blog


Gmail Ad examples:

Gmail Ads GIF 8.31.15

Multi-product format:

Article Ads


What’s new?

With the move to Gmail Ads and the Adwords interface there are changes in implementation, reporting and features available. Gmail Ads now uses the same nomenclature as other Adwords activities whilst these were different in the GSP platform e.g. a device was known as a client. Campaign managers may also be more comfortable using the standard Adwords interface rather than a separate platform. 

Below we have outlined additional updates to Gmail Ads:

  • Create ads through the “Ad Gallery” in Adwords and launch campaigns as a display campaign targeting as a placement
  • Use display targeting options: keywords, interests, topics, demographics and affinity audiences
  • Implement ad scheduling
  • Activate bid modifiers for certain locations and/or devices
  • Domain targeting is now applied through keyword targeting rather than the domain targeting section
  • Gmail users retain the ability to control the type of ads they are exposed to, meaning they can opt out of interest-based ads
  • Gmail reporting metrics have been included in Adwords:


article AdsGmail

 Image source: Adwords interface


The impact on our clients

Following the recent update to Gmail Ads we have experienced the greatest impact on hospitality clients with an average uplift in CTR of almost 30% and CPCs reducing by 31%, the volume of clicks to expand the ad also increased by almost 40% from less than 10% higher impressions. With the same creatives and targeting in play we can attribute the uplift in performance to Google’s move to make Gmail Ads a more native experience and the removal of text ads, leading to a stronger CTR. 

The inclusion of native Gmail Ads directly in the Adwords interface was announced at the same time as Google launched their new logo which has overshadowed the update; nevertheless it’s an important change.  The update means Gmail Ads are now accessible for all advertisers and with costs still low it’s a great time for advertisers to discover and test the platform and different formats to learn what works for them.  

Additional notes:

  • Following the initial click to expand the collapsed ad all subsequent clicks (click to website, submit newsletter sign up, email save and forwards etc.) are free.
  • Gmail Ads do not appear in Gmail for work accounts.

NetBooster publishes its 2015 Half-Year Results

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its Half-Year Results for 2015.

The consolidated revenue totalled €63.9m, amounting to growth of +8% in comparison with the figures for 30 June 2014. Furthermore, NetBooster achieved a Gross Margin of €17.2m, an increase of +1% compared to the same period in 2014.

On boarding of new blue chip clients such as Estée Lauder and Groupe SEB during the second quarter of 2015, positively impacted the P&L. Also, NetBooster is growing with existing clients such as Deutsche Telekom, by being the full service provider for them.

EBITDA increased to €2.1m, upfrom €1.7m in the same period in 2014 (+24%), profitability coming in at 12.2% (9.9% in the prior year). Restructuring efforts undertaken in 2014 led to a reduction in staff expenses during the first half of 2015.  

During the second quarter, €0.3m was accrued under Extraordinary Activities; as the management is close to reaching a settlement on an existing legal claim over the coming weeks.

Overall, profitability for the first half of 2015 is in line with Management’s expectations. Net income before goodwill amortization amounted to €0.6m; a year-on-year increase of 20%. Because of high goodwill amortization under French GAAP (€2.0m) reported net income came in at €-1.4m. 

2015-10-14 14_44_19-NetBooster - Half Year Results 2015 PR Final - English [Lecture seule] - Microso


As at 30th June 2015, the balance sheet showed a higher trade receivables and trade payables figures due to the increase in revenue. The Cash Flow was impacted by the Company’s Share Buyback programme (mainly for future acquisitions) of €0.8m, which led to a slightly lower cash position at €4.4m (same period in 2014: €4.7m).


Based on the new clients, NetBooster is confident to accelerate the growth in Q3 and Q4 and is optimistic to reach the EBITDA target of minimum € 5.5m.



This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.

This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

About NetBooster Group |

NetBooster isa leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

Financial Communication  
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00

Press Contact
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)1 44 54 36 66